This Hair of Mine - ETHOS – This Hair Of Mine

SUPERNATURAL SCIENCE™

Our rituals are borne at the intersection of science, nature and people. These three sides of supernatural inform our every decision.

SCIENCE

Our commitment to science and innovation means you can care for your hair comfortably in the knowledge you’re using expertly formulated blends of nature’s finest plant-based ingredients. And means we’ll never stop researching and refining to serve you, beings that expect excellence.

SCIENCE

NATURE

For as long as we’ve known them, haircare for texture-rich hair have been harmful. On a mission to reinvent and elevate your routine, we turned to nature. Sourcing the highest calibre materials and ingredients from around the world to engineer new practices with proven results.

NATURE

PEOPLE

While This Hair of Mine naturally benefits all hair types, we built texture-first. Prioritising and amplifying the specific needs of hair that’s rich in texture. It’s nature-defying. It’s culture-defining. We believe textured hair and the radical beings it crowns to be nature in its most supernatural state.

PEOPLE

Care & Commitment

When engineering our products we hold every decision to three core beliefs:

Our ingredients must be scientifically proven to benefit and advance the long-term health of the scalp, strands and all its component parts.
We will always invest in the innovation of plant-based ingredients, pioneering research, and be advocates for best practices in sustainability.
Our products are formulated and tested to the highest standards in the cosmetics industry. So you know that the purity and performance of everything we make will never come into question.

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INGREDIENTS CATALOGUE

Compounds and elements that serves a purpose

Pea Peptide

Stimulates hair stem cells and increases their viability, thus stimulating cells regeneration and preventing hair loss.

Apple Stem Cell

A microbiota-friendly, Plant stem cell culture. Targeting the irritation process, it regulates two important inflammatory mediators for a soothing effect that lasts.

Baobab

Baobab contains softening, regenerative and collagen producing properties. Helps in moisture retention and strengthens hair follicles.

Rosemary

Improves blood circulation and provide essential nutrients to the hair follicles.

Sage

This herb contains high amounts of beta-sitosterol, a 5-alpha reductase compound, which is highly efficacious in the treatment of male-pattern baldness.

Pomegranate Enzyme

Pomegranate Enzyme exfoliates the scalp and helps remove buildup that accumulates on the hair over time.

Tea Tree

An antifungal and aniti-inflammatory agent, tea tree oil effectively manage conditions such as bacteria that causes dandruff, soothes inflammation caused by scratching and psoriasis.

Moringa

Moringa is packed with amino acids, the building blocks of cells. Arginine, cystine, cysteine, lysine, methionine—all of which are abundant in moringa to strengthen hair follicle and shaft.

Peppermint

Peppermint oil has been widely studied for its hair growth activity. It can help to increase hair thickness, reduce inflamation and helps with balancing the scalp microbiome.

Aloe

Soothing and hydrating aloe vera contains proteolytic enzymes which repairs dead skin cells on the scalp. Prevents itching, reduces dandruff and conditions the hair.

Mongongo

Mongongo fruit contain vitamin E, calcium, copper, and zinc, which work together to nourish and protect. The oil’s linoleic acid also calms inflammation and can be use to treat eczema and rosacea.

Black Seed

Nigella sativa seed is intensively studied for its chemical composition. With antimicrobial, antioxidant, anti-aging, hair growth promoter and sun protection activIty.

Boreal Algae

For oxygenating, detoxifying and regenerating scalp skin. Rich in essential minerals, iron, copper and calcium. With moisturising, conditioning and soothing benefits.